The method
Use this prompt when you need to deeply understand your customer’s experience. Input the customer persona and the specific stage in their journey. The AI will generate an empathy map outlining their thoughts, feelings, pains, and gains during that stage. Ideal for design thinking.
The prompts
Prompt 1
Create an empathy map for [customer persona: e.g., a busy mom] during the [stage of customer journey: e.g., online grocery shopping] process. Focus on identifying their thoughts, feelings, pains, and gains. The goal is to understand the customer experience deeply in order to improve the service or product. Include specific examples of things the user might be thinking or feeling to illustrate how a specific feature will impact their experience. For example, under 'Pains', consider frustrations and anxieties, and under 'Gains', consider achievements and satisfactions. Identify the specific actions, influences and impact on the persona.
Prompt 2
Analyze the customer journey of [persona: e.g., a college student] using [product/service: e.g., online tutoring platform]. The persona is at the [stage: e.g., deciding whether to subscribe] in the journey. Generate an empathy map which identifies key touchpoints, pain points, and opportunities for improvement. The empathy map should have 4 quadrants: Thinking, Feeling, Saying, and Doing. Consider the factors influencing this particular stage and how they might affect the user. How can the platform be more attractive, easier to use, and provide personalized support? Include actionable insights for optimizing the experience for this type of student.