The method
Use this prompt set to build customer journey maps. Provide context about the product, target customer, and desired outcome. Iterate based on the AI’s suggestions, refining personas and touchpoints for accuracy. Ideal when researching customer behavior.
The prompts
Prompt 1
Develop a customer journey map for a new mobile app targeting young adults interested in fitness. The app offers personalized workout plans and nutritional guidance. Define the key stages (Awareness, Consideration, Purchase, Retention, Advocacy), touchpoints, pain points, and opportunities at each stage. Consider the diverse needs and technological proficiency levels within the target demographic. What are the common questions and concerns users might have? How can we proactively address these concerns to create a seamless and positive user experience? Focus on leveraging in-app messaging and social media channels to enhance engagement and build a strong community.
Prompt 2
Refine the following customer journey map (paste the previously generated map here) by incorporating feedback from user surveys. Specifically, users have indicated that the onboarding process is confusing and that they are overwhelmed by the number of features available. Revise the 'Awareness' and 'Consideration' stages to simplify the initial user experience. Suggest specific changes to the in-app tutorial and the way features are presented to new users. Also, propose strategies for re-engaging users who have churned after the first week due to feeling overwhelmed. Prioritize actionable steps that can be implemented quickly to improve user retention. Consider A/B testing different onboarding flows to identify the most effective approach.