The method
To define your ideal customer, provide details about your product, service, and target market. Input the prompt into ChatGPT, Gemini, or Claude, specifying industry, customer pain points, and desired outcomes. Refine based on results.
The prompts
Prompt 1
Develop an Ideal Customer Profile (ICP) for a company selling cybersecurity solutions to small and medium-sized businesses (SMBs) in the healthcare industry. Consider their pain points related to data breaches, compliance requirements (HIPAA), and limited IT resources. Focus on creating a profile that includes firmographics (size, revenue, location), technographics (current security software), behavioral traits (risk aversion, proactive security measures), and desired outcomes (reduced risk, improved compliance, peace of mind). The ICP should be detailed enough to guide targeted marketing and sales efforts.
Prompt 2
Create an Ideal Customer Profile (ICP) for a SaaS company offering project management software targeted at marketing agencies. Detail the agency's typical size (number of employees, annual revenue), industries they serve, common project management challenges (meeting deadlines, budget overruns, client communication), and current tools they use. The ICP should also outline the agency's priorities (improving efficiency, increasing profitability, enhancing client satisfaction) and key decision-makers (e.g., project managers, account directors, agency owners). Provide specific insights that can be used to tailor marketing messages and sales pitches to resonate with this ideal customer.