The method
Use this prompt to generate compelling ad copy for retargeting campaigns. Input details about your target audience (previous website visitors), the products/services they viewed, and your desired call to action. The prompt works best when you have clear data on user behavior.
The prompts
Prompt 1
You are a marketing expert specializing in retargeting campaigns. A user visited our website, [website name], and viewed the following product: [product name/URL]. They added it to their cart but didn't complete the purchase. Our primary goal is to get them to finalize the purchase. Create three different ad copy variations for a retargeting ad campaign on [platform, e.g., Facebook, Google Ads]. Each variation should be concise (under 90 characters), highlight the benefits of the product, create a sense of urgency, and include a clear call to action. Ensure the copy is tailored to users who have already shown interest in the product and is likely to drive conversions. Also mention the limited-time offer of free shipping.
Prompt 2
Imagine you are tasked with writing retargeting ad copy for [Company Name], a company that sells [Product/Service]. The target audience consists of users who visited the website but did not make a purchase. Your ad will be displayed on [Platform]. Provide two distinct versions of the ad copy. Each version should be under 120 characters and focus on a different benefit or angle. Version 1 should emphasize [Specific benefit, e.g., solving a problem]. Version 2 should highlight [Different benefit, e.g., a limited-time discount]. End each version with a compelling call to action to encourage the user to return and complete their purchase. Include a power word to catch attention.