The method
Use in ChatGPT/Gemini. Focus on actionable insights. Tailor prompts to agency-specific scenarios (e.g., client onboarding, project delivery). Refine based on LLM responses. Iterate & customize for optimal results.
The prompts
Prompt 1
Develop a customer journey map specifically for [Agency Name]'s client onboarding process. Identify key touchpoints, potential pain points, and opportunities to improve client satisfaction. Prioritize actions based on impact on client retention and revenue. Consider the perspectives of both the agency team and the client throughout the journey. The desired output is a detailed, actionable plan with specific recommendations for each stage of the onboarding process.
Prompt 2
Create a strategic framework for [Agency Name] to leverage customer journey mapping to identify new service offerings. Analyze existing customer journeys to pinpoint unmet needs and areas where the agency can expand its capabilities. Outline a process for gathering customer feedback and incorporating it into the service development process. The framework should include key performance indicators (KPIs) to track the success of new service offerings and their impact on customer loyalty. Generate 3 distinct service offerings and provide a one paragraph description for each.
Prompt 3
Design a customer journey map for [Agency Name]'s project delivery process, focusing on proactive communication and expectation management. Identify critical communication points, potential bottlenecks, and opportunities to enhance client collaboration. The map should include specific strategies for addressing client concerns and preventing project delays. Develop a template for regular project status updates that promotes transparency and builds trust with clients. Optimize the process to ensure projects are delivered on time, within budget, and exceed client expectations. The output should be a structured process from scoping to delivery that can be templatized.
Prompt 4
Outline a strategy for [Agency Name] to use customer journey mapping to personalize marketing campaigns for existing clients. Analyze client data to identify common pain points, preferences, and goals. Develop targeted messaging and offers that address their specific needs and increase engagement. The strategy should include a plan for tracking the results of personalized campaigns and measuring their impact on client lifetime value. Provide examples of personalized email subject lines and call-to-actions for different client segments. How do you ensure these campaigns are GDPR compliant?