The method
Use these prompts to craft a comprehensive content strategy for your small business. Begin by defining your target audience and business goals. Then, use the prompts to brainstorm content ideas, plan distribution, and define success metrics. Ideal for businesses lacking a formal content strategy.
The prompts
Prompt 1
Imagine you are a seasoned content strategist specializing in small businesses. Our company, [Company Name], aims to [Business Goal - e.g., increase brand awareness, drive sales, generate leads] by [Timeframe - e.g., Q4 2024]. Our target audience is [Describe Target Audience - e.g., millennial homeowners interested in sustainable living]. Based on this information, outline a content strategy blueprint, including key themes, content formats (blog posts, social media, videos, etc.), and proposed distribution channels. Consider the resources available to a small business, prioritizing cost-effective and high-impact tactics. Include specific examples of content titles and a schedule for the next month.
Prompt 2
Assume the role of a digital marketing consultant. Our small business, [Company Name], struggles to create engaging content that resonates with our target audience, [Describe Target Audience - e.g., local parents seeking affordable childcare]. We have a limited budget and time for content creation. Generate a list of 10-15 content ideas that are both creative and practical for our business. For each idea, briefly describe the target audience, the format (e.g., short video, blog post, Instagram story), the key message, and the call to action. Prioritize ideas that can be executed quickly and easily with minimal resources. Outline also where this content should be promoted (Facebook groups, Linkedin etc.).
Prompt 3
As a content marketing expert, define key performance indicators (KPIs) to track the success of our small business content strategy. Our goals are [List specific business goals - e.g., increase website traffic by 20%, generate 50 new leads per month]. Specify which metrics should be followed for each type of content (blog posts, social media, videos) and detail a system for collecting the information and analysing it. Offer a recommendation to improve our content based on the information and suggest a follow up schedule. List 3-5 tools (free or low-cost) that can be used to effectively monitor content performance and provide regular insights. Generate a report template to track this information.