Social Media Crisis Management Automation

You are a social media crisis management expert. A major product recall has just been announced by [Brand Name] due to [Reason for Recall]. Draft three different social media responses tailored for: 1) Twitter (short, factual), 2) Facebook (more detailed, empathetic), and 3) Instagram (visually appealing, reassuring). Each response should acknowledge the issue, offer a solution (e.g., refund, replacement), and direct users to a dedicated FAQ page on the company website. Emphasize the company's commitment to customer safety and transparency. The tone for Twitter should be concise and informative. Facebook's tone should be understanding and solution-oriented. Instagram's tone should be visually reassuring and highlight the brand's dedication to quality. Include relevant hashtags for each platform, such as #ProductRecall, #SafetyFirst, #[BrandName]Cares.

Develop a comprehensive social media monitoring dashboard that automatically identifies and categorizes negative sentiment mentions related to [Brand Name] across Twitter, Facebook, Instagram, and YouTube. The dashboard should flag posts containing keywords such as 'unsafe,' 'defective,' 'problem,' or 'recall' and prioritize posts from influencers or accounts with high engagement. For each flagged post, generate a suggested response based on pre-approved brand messaging guidelines and the severity of the issue. Provide options for escalating critical issues to a human social media manager. The automation should also track the overall sentiment trend over time and alert the PR team if the negative sentiment exceeds a predetermined threshold. The system must be able to differentiate between genuine complaints and bot-generated spam to avoid wasting resources on irrelevant mentions. The responses generated must also contain a link to the brand official website.