The method
Use this prompt to get a UX audit for your B2C brand’s website or app. Provide the URL and specific areas of concern. Paste the results into your design & dev team channels for actionable improvements in design & usability.
The prompts
Prompt 1
Analyze the user experience of [B2C brand name]'s website, [website URL], specifically focusing on [specific page or feature, e.g., the checkout process, the product discovery page, the mobile app's onboarding]. Identify three key usability issues that negatively impact conversion rates or customer satisfaction. For each issue, propose a specific, actionable solution with clear steps for implementation. Include metrics to track the success of the implemented solution. The analysis should consider best practices for B2C e-commerce UX, including mobile responsiveness, accessibility, and clear call-to-actions.
Prompt 2
I need a UX enhancement strategy for [B2C brand name]'s mobile app, which aims to increase user engagement and reduce churn. The app's primary function is [briefly describe the app's function]. Conduct a heuristic evaluation of the app's key flows (e.g., onboarding, product browsing, purchase process). Identify areas where the user experience can be improved to be more intuitive, efficient, and enjoyable. Propose specific design changes, including wireframe sketches or examples of similar successful implementations in other B2C apps. Prioritize the recommendations based on their potential impact and ease of implementation. Finally, outline a plan for user testing to validate the proposed changes.