The method
Use this prompt sequence to define clear, differentiated value for each subscription tier. Start by listing agency services, then use the prompts to map them to tiers (Basic, Standard, Premium) based on client needs and price points. Refine value propositions by highlighting unique benefits.
The prompts
Prompt 1
Define the core services offered by our agency. Be specific and list each service individually, focusing on the tangible deliverables and the expertise involved. Consider services related to marketing, design, development, content creation, and project management. For each service, briefly note the average time investment and resources required.
Prompt 2
Based on the service list, create three distinct subscription tiers: Basic, Standard, and Premium. Assign each service to one or more tiers, ensuring that each tier offers a clear progression in value and capabilities. Justify your tier assignments by explaining how each service contributes to the overall value proposition of that tier. Consider factors like service frequency, level of customization, and dedicated support hours. How do we make the Premium tier truly stand out?
Prompt 3
For each subscription tier (Basic, Standard, Premium), develop a concise and persuasive value proposition that highlights the unique benefits clients will receive. Focus on how these benefits solve specific client problems or address their needs. Use language that is clear, compelling, and easy to understand. Consider including quantifiable results or examples to illustrate the value. What makes our subscription better than the competition? Focus on providing tangible results and benefits.