Content Strategy Audit & Optimization Plan

Analyze the content strategy of [Website URL]. The primary business objectives are [List Objectives, e.g., increase lead generation, boost brand awareness, drive e-commerce sales]. Perform a comprehensive audit, evaluating content quality, SEO performance, audience engagement, and alignment with business goals. Identify key strengths and weaknesses. Develop a prioritized action plan with specific recommendations for improvement, including content gaps, topic clusters, keyword targeting, content repurposing, and distribution strategies. Include measurable KPIs to track progress and ensure the content strategy effectively supports the stated business objectives. Provide an executive summary outlining the current state, the proposed strategy, and the expected impact.

You are a seasoned content strategist. I need you to review my website's content and create a 90-day optimization plan. My website is [website url]. Our primary target audience is [describe target audience]. Our key performance indicators are [KPIs, e.g., organic traffic, lead conversion rates, social media engagement]. Audit the existing content for relevance, accuracy, and SEO performance. Identify content gaps and suggest new topics. Propose a content calendar for the next 90 days, including content formats (blog posts, videos, infographics), target keywords, and distribution channels. Also, analyze our top 3 competitors' content strategies and outline actionable insights we can leverage. Structure the plan into weekly tasks with clear deadlines and responsible parties. Include a reporting framework to track progress against KPIs.