The method
Use this prompt to evaluate your existing marketing automation. Paste your current strategy into the prompt, or describe it in detail. This prompt helps identify weaknesses, inefficiencies, and opportunities for improvement. Target Audience: Marketing Managers.
The prompts
Prompt 1
Analyze the following marketing automation strategy and identify areas for improvement, focusing on lead nurturing, segmentation, and campaign effectiveness. The current strategy involves using Mailchimp for email marketing, HubSpot for CRM, and Google Analytics for tracking. The primary goal is to increase lead conversion rates by 15% in the next quarter. Currently, leads are segmented based on industry and job title. Nurturing sequences consist of 3 emails sent over a week. Website traffic is tracked, but the data isn't fully integrated with the CRM to personalize the lead experience. What specific changes to the lead nurturing sequences and segmentation criteria would be most impactful? How can website analytics be better leveraged to personalize the customer journey and improve overall campaign performance?
Prompt 2
I need a prompt to audit a Marketing Automation strategy for a SaaS business. The company targets small to medium-sized businesses (SMBs) with a product focused on project management. Their current stack includes: Salesforce Sales Cloud (CRM), Marketo (Marketing Automation), Google Analytics, and some basic LinkedIn Sales Navigator. The strategy primarily focuses on lead generation through content marketing (blog posts, webinars, ebooks) and subsequent lead nurturing via email campaigns. Analyze this and identify areas for improvement across the entire marketing funnel, from initial lead capture to sales qualified lead (SQL) conversion. Consider factors such as lead scoring accuracy, email deliverability, content relevance, and sales alignment. Provide actionable recommendations with quantifiable metrics for measuring success.