The method
Use this prompt to analyze competitors' features and identify differentiation opportunities. Input competitor data (website URLs, product specs). Run the prompt and analyze output. Ideal for product managers, marketers.
The prompts
Prompt 1
I am conducting a competitive analysis for my [product/service] which is a [briefly describe your product/service]. My main competitors are: [Competitor A - include URL], [Competitor B - include URL], and [Competitor C - include URL]. Please analyze their key features, pricing strategies, and target markets. Identify at least three areas where my product/service can differentiate itself to gain a competitive advantage. Suggest specific features or strategies to implement to achieve this differentiation. Present your findings in a structured report format, including a summary table comparing key features and a detailed analysis of each competitor's strengths and weaknesses. Focus on actionable insights that can be used to inform our product development and marketing strategies. Consider the overall market landscape and emerging trends when making your recommendations. The tone should be informative and strategic.
Prompt 2
Imagine you are a seasoned market analyst tasked with evaluating the competitive landscape for [product/service]. Your goal is to identify opportunities for differentiation and market leadership. Given the following competitor information:
* **Competitor A ([URL]):** [Describe their product/service, key features, target market, and pricing].
* **Competitor B ([URL]):** [Describe their product/service, key features, target market, and pricing].
* **Competitor C ([URL]):** [Describe their product/service, key features, target market, and pricing].
And the following information about my product/service:
* **My product/service:** [Describe your product/service, key features, target market, and pricing].
Analyze the competitive landscape. First, create a comparative feature matrix. Next, identify areas of potential differentiation, ranking them by feasibility and potential impact. Finally, recommend a comprehensive differentiation strategy, outlining specific actions to take in product development, marketing, and sales. Be specific and actionable.
* **Competitor A ([URL]):** [Describe their product/service, key features, target market, and pricing].
* **Competitor B ([URL]):** [Describe their product/service, key features, target market, and pricing].
* **Competitor C ([URL]):** [Describe their product/service, key features, target market, and pricing].
And the following information about my product/service:
* **My product/service:** [Describe your product/service, key features, target market, and pricing].
Analyze the competitive landscape. First, create a comparative feature matrix. Next, identify areas of potential differentiation, ranking them by feasibility and potential impact. Finally, recommend a comprehensive differentiation strategy, outlining specific actions to take in product development, marketing, and sales. Be specific and actionable.