The method
Use this prompt when you need to allocate a digital advertising budget effectively. Input your total budget, target audience, and key performance indicators (KPIs). Specify the platforms you're considering. It's best applied before launching a campaign.
The prompts
Prompt 1
I have a digital advertising budget of $50,000. My target audience is adults aged 25-45 interested in sustainable living, with a focus on organic food and eco-friendly products. My KPIs are website traffic, lead generation, and conversion rates. I'm considering Google Ads, Facebook Ads, Instagram Ads, and Pinterest Ads. Analyze these platforms based on my target audience and KPIs and recommend the optimal budget allocation for each platform, explaining your reasoning. Include potential bidding strategies for each platform and how to track performance against my KPIs. Furthermore, suggest alternative platforms or approaches to consider if initial results are not meeting expectations. Consider the cost per acquisition (CPA) and return on ad spend (ROAS) for each platform.
Prompt 2
Develop a comprehensive digital advertising strategy for a new line of electric scooters targeting urban commuters aged 25-55 with an interest in sustainability and technology. The total advertising budget is $75,000. The primary goal is to drive online sales and increase brand awareness. Outline a detailed plan that includes platform selection (Google Ads, Facebook/Instagram Ads, LinkedIn Ads), target audience segmentation, ad creative examples (text and visual), keyword research, bidding strategies, and a tracking system to monitor performance. Provide specific recommendations for A/B testing ad creatives and landing pages to optimize conversion rates. Also, include a contingency plan to address potential challenges such as low click-through rates or high cost per acquisition. Include estimated reach, impressions, clicks, conversions and cost for each platform.