The method
Input your current content strategy and a competitor's. Use the prompts to analyze strengths, weaknesses, and opportunities. Adapt insights to refine your strategy. Ideal for businesses seeking competitive advantage or content optimization.
The prompts
Prompt 1
Analyze the following two content strategies, identifying key strengths and weaknesses of each. Strategy A (Your Strategy): [Insert detailed description of your content strategy, including target audience, content types, distribution channels, and key performance indicators]. Strategy B (Competitor's Strategy): [Insert detailed description of your competitor's content strategy, including target audience, content types, distribution channels, and observed performance indicators]. Focus on areas such as content quality, audience engagement, SEO performance, and overall brand messaging. Provide actionable recommendations on how Strategy A can be improved based on the strengths of Strategy B.
Prompt 2
Compare and contrast the content strategies of [Your Company] and [Competitor Company] across the following dimensions: target audience, content formats, distribution channels, and engagement metrics. For each dimension, identify the most effective tactics employed by each company and explain why they are successful. Furthermore, assess the potential impact of adopting similar tactics for [Your Company], considering any necessary adaptations or limitations. Finally, generate three novel content ideas that leverage the combined strengths of both strategies while addressing any identified weaknesses. Consider including examples to illustrate your suggestions.
Prompt 3
Evaluate the content strategy of [Your Brand] with specific focus on [specific goal, e.g., lead generation, brand awareness, customer retention]. Then, analyze the content strategy of [Competitor Brand] with similar focus. What are the core differences in their approaches to [specific goal]? What content formats, topics and distribution channels are performing best for them? How can [Your Brand] adapt its strategy to improve its results within [specific goal]? Consider using data and observed performance to support your suggestions, especially around SEO keyword analysis and content engagement metrics.