The method
Use this prompt when a marketing campaign faces unexpected backlash or generates negative publicity. Paste the campaign details and backlash summary. Refine the output by specifying the target audience and tone for the response. Use in any LLM.
The prompts
Prompt 1
Develop a comprehensive crisis communication plan to address the negative feedback surrounding our recent marketing campaign for [Product/Service]. The campaign, titled '[Campaign Name]', aimed to [Campaign Goal] but has been criticized for [Specific Criticisms, e.g., being insensitive, misleading, culturally inappropriate]. The plan should include:
1. **Identification of Key Stakeholders:** List all groups affected or with vested interests (customers, employees, investors, media, etc.).
2. **Pre-approved Messaging:** Draft multiple versions of a public statement, apology, or clarification suitable for different platforms (social media, press release, email). These messages should directly address the criticisms and acknowledge the concerns raised.
3. **Communication Channels:** Specify which channels will be used for communication (e.g., website, social media, email, press conferences).
4. **Escalation Protocol:** Outline the steps to take if the crisis worsens or the response is ineffective. Include who is responsible for making decisions at each stage.
5. **Monitoring and Evaluation:** Describe how the impact of the communication plan will be measured and evaluated (e.g., sentiment analysis, media coverage, customer feedback).
6. **Mitigation Plan:** Provide methods of mitigation of the risks mentioned.
Target Audience: [Specify Target Audience for the Communication, e.g., general public, affected customers, investors]. Tone: [Specify Desired Tone, e.g., apologetic, empathetic, informative, reassuring].
Provide examples of possible negative PR.
1. **Identification of Key Stakeholders:** List all groups affected or with vested interests (customers, employees, investors, media, etc.).
2. **Pre-approved Messaging:** Draft multiple versions of a public statement, apology, or clarification suitable for different platforms (social media, press release, email). These messages should directly address the criticisms and acknowledge the concerns raised.
3. **Communication Channels:** Specify which channels will be used for communication (e.g., website, social media, email, press conferences).
4. **Escalation Protocol:** Outline the steps to take if the crisis worsens or the response is ineffective. Include who is responsible for making decisions at each stage.
5. **Monitoring and Evaluation:** Describe how the impact of the communication plan will be measured and evaluated (e.g., sentiment analysis, media coverage, customer feedback).
6. **Mitigation Plan:** Provide methods of mitigation of the risks mentioned.
Target Audience: [Specify Target Audience for the Communication, e.g., general public, affected customers, investors]. Tone: [Specify Desired Tone, e.g., apologetic, empathetic, informative, reassuring].
Provide examples of possible negative PR.
Prompt 2
Imagine our company [Company Name] launched a marketing campaign featuring [describe the product or service being marketed]. This campaign used [describe the marketing strategies used], and was initially targeted at [mention the specific target audience]. However, the campaign has received significant backlash due to [explain the reasons for the backlash: e.g., cultural insensitivity, misleading information, environmental impact, ethical concerns, promoting unrealistic expectations]. This criticism has primarily been expressed through [mention the channels of expression: e.g., social media comments, online forums, news articles, consumer complaints].
Develop a crisis communication plan to address the current situation, considering the following key elements:
1. **Situation Analysis:** A brief summary of the crisis, the stakeholders involved, and the potential impact on [Company Name].
2. **Objectives:** Clearly defined goals for the crisis communication plan, such as restoring public trust, minimizing reputational damage, and preventing future incidents.
3. **Target Audiences:** Identification of the most important groups to address, including customers, employees, investors, and the general public.
4. **Key Messages:** Clear, concise, and consistent statements that respond to the criticism and highlight the company's commitment to resolving the issue.
5. **Communication Channels:** Selection of appropriate channels for delivering the key messages, such as press releases, social media posts, website updates, and direct communications.
6. **Action Plan:** Specific steps to be taken to address the crisis, including apologies, corrective actions, and preventative measures.
7. **Evaluation:** Methods for measuring the effectiveness of the crisis communication plan, such as tracking media coverage, monitoring social media sentiment, and conducting customer surveys.
Develop a crisis communication plan to address the current situation, considering the following key elements:
1. **Situation Analysis:** A brief summary of the crisis, the stakeholders involved, and the potential impact on [Company Name].
2. **Objectives:** Clearly defined goals for the crisis communication plan, such as restoring public trust, minimizing reputational damage, and preventing future incidents.
3. **Target Audiences:** Identification of the most important groups to address, including customers, employees, investors, and the general public.
4. **Key Messages:** Clear, concise, and consistent statements that respond to the criticism and highlight the company's commitment to resolving the issue.
5. **Communication Channels:** Selection of appropriate channels for delivering the key messages, such as press releases, social media posts, website updates, and direct communications.
6. **Action Plan:** Specific steps to be taken to address the crisis, including apologies, corrective actions, and preventative measures.
7. **Evaluation:** Methods for measuring the effectiveness of the crisis communication plan, such as tracking media coverage, monitoring social media sentiment, and conducting customer surveys.