The method
Input this prompt into ChatGPT/Gemini/Claude to get help defining your target audience for a new product or service. Provide context about your offering. Refine by iterating with additional details on customer demographics & psychographics.
The prompts
Prompt 1
I am launching a new line of organic dog treats. My ideal customer is likely health-conscious, owns a dog breed prone to allergies or digestive issues, and is willing to spend more on premium pet food. They are likely found on social media platforms like Instagram and Facebook, following accounts related to dog health and nutrition. They may also frequent farmers' markets and specialty pet stores. Generate 3 distinct customer personas based on these criteria, including their demographics (age, income, location), psychographics (values, interests, lifestyle), and potential pain points related to pet food.
Prompt 2
Based on the following product: a subscription box for artisanal coffee beans, develop a detailed description of the ideal customer. Include: Age range, income level, education level, occupation, interests, values, lifestyle, technological savviness, social media usage, and their primary motivation for purchasing such a product. Provide specific examples to illustrate each aspect. For instance, instead of saying "interested in coffee," specify "enjoys attending coffee cupping events and experimenting with different brewing methods."