The method
Use this prompt in ChatGPT/Gemini/Claude to generate optimized audience segments for retargeting campaigns. Provide details about your product/service, target audience, and campaign goals for best results. Refine outputs based on your data.
The prompts
Prompt 1
Analyze the following data about my website visitors and suggest three distinct audience segments for retargeting ads. The website sells premium leather goods (wallets, belts, bags) to men and women aged 25-55 in the US. The primary goal of the retargeting campaign is to increase conversions among users who viewed product pages but did not add items to their cart. Please provide specific criteria for each segment (e.g., viewed specific product categories, spent a certain amount of time on the site, visited from specific referral sources) and suggest tailored ad copy and creative approaches for each segment.
Prompt 2
I'm running a retargeting campaign for an online course on digital marketing. I want to re-engage users who visited the course landing page but didn't enroll. I have access to the following data: pages visited, time spent on site, source of traffic (Google Ads, Facebook, email). Based on this data, suggest two retargeting strategies focusing on users who: a) visited the pricing page but did not proceed to checkout and b) spent more than 5 minutes on the course overview page but then left. Craft tailored ad copy examples for each strategy, highlighting the benefits they missed out on and including a limited-time offer.