The method
Use in any LLM. Specify target demographic (age, income, location), psychographics (values, interests, lifestyle), and buying behaviors. Refine based on initial outputs. Iterate for nuanced personas for targeted campaigns.
The prompts
Prompt 1
Develop three distinct marketing personas for a new line of eco-friendly cleaning products. For each persona, provide a detailed profile including: age range, income level, education level, occupation, family status, geographic location, primary values, key interests, lifestyle characteristics, online behavior (social media platforms used, websites visited), preferred communication channels, pain points related to cleaning, desired benefits from cleaning products, and potential objections to purchasing eco-friendly products. Also include a quote that represents their overall cleaning philosophy. Prioritize a diverse set of characteristics to cover a wide consumer base.
Prompt 2
You are a marketing expert specializing in the beauty industry. Create two distinct marketing personas for a new line of luxury skincare products targeted at consumers aged 35-55. Persona details should include: Detailed demographic information (age, income, location, education). Psychographic profile highlighting values, lifestyle, and interests. Online behavior, specifying preferred social media platforms and content consumption habits. Brand preferences, indicating the types of brands and products they typically purchase. Their motivation for buying luxury skincare products, focusing on desired outcomes (e.g., anti-aging, radiance, self-care). Obstacles preventing them from buying luxury products. Provide a representative name and image suggestion for each persona.