The method
Use this prompt in your LLM to generate compelling ad copy tailored to specific user segments. Input details about your target audience, products, and campaign goals. Review and refine the generated copy to ensure it aligns with your brand voice.
The prompts
Prompt 1
Write three different retargeting ad copy variations for a user who viewed a specific product (e.g., 'Blue Widget') on our website but did not add it to their cart. The ad copy should emphasize the product's key features (e.g., durability, affordability, and ease of use). Include a strong call to action that encourages the user to return to the website and complete their purchase. Vary the tone and approach of each ad copy version. One should focus on creating urgency, another on highlighting the benefits, and the third on offering a small discount. The target platform is Facebook.
Prompt 2
Develop retargeting ad copy for users who added items to their cart but abandoned the checkout process. The ad copy should remind them of the items in their cart and highlight the benefits of completing the purchase (e.g., free shipping, easy returns, secure checkout). Address potential reasons for abandonment, such as concerns about price or shipping costs. Provide three options: one that directly offers a discount code, one that emphasizes the limited availability of the items, and one that highlights positive customer reviews and guarantees. This campaign will run on Google Ads.