The method
Use this prompt to generate A/B test prompts tailored to specific scenarios. Provide context on the elements being tested, the desired outcome, and any constraints. Integrate generated prompts into your LLM workflow by directly copying and pasting them. Iterate to refine prompts for optimal testing.
The prompts
Prompt 1
You are an expert in A/B testing and prompt engineering. I need to test different versions of [Element to Test, e.g., a landing page headline, a call to action button, an email subject line] to improve [Desired Outcome, e.g., conversion rate, click-through rate, open rate]. The current version is: [Current Version]. Generate two alternative prompts for this test, focusing on [Specific Aspect, e.g., clarity, urgency, emotional appeal]. Consider these constraints: [Constraints, e.g., character limit, brand voice, target audience]. The prompts should clearly define the purpose of the [Element to Test], the target audience and a way to measure the [Desired Outcome]. Provide a brief explanation of the rationale behind each prompt.
Prompt 2
Assume you are a marketing specialist designing A/B tests. I'm running a test on [Element to Test, e.g., product description, ad copy, customer support chatbot response]. My goal is to increase [Desired Outcome, e.g., sales, engagement, customer satisfaction]. The existing version is performing as follows: [Performance Metrics]. Craft two distinct prompts that would guide the creation of new variations of the [Element to Test]. One prompt should emphasize [Emphasis 1, e.g., benefits, features] and the other should highlight [Emphasis 2, e.g., social proof, scarcity]. Factor in the following: [Considerations, e.g., SEO keywords, legal compliance, user experience]. Explain why you think each prompt could lead to improvements.