The method
Use this prompt in ChatGPT to analyze marketing data and generate insights for client reports. Input performance metrics from different platforms (Google Ads, social media). Tailor instructions for specific client needs or data limitations. Refine with follow-up questions.
The prompts
Prompt 1
You are a marketing analytics expert. I will provide you with data from various marketing channels for [Client Name]. Your task is to analyze this data and provide actionable insights that I can include in a client report. Focus on identifying key trends, areas for improvement, and successes. Be sure to include metrics such as conversion rates, cost per acquisition, and return on ad spend, and overall campaign performance. The data will be presented in a structured format: [Insert Data Structure Here - e.g., CSV format, tables]. Please avoid using overly technical jargon. Emphasize the 'so what' behind the numbers.
Prompt 2
Analyze the following marketing performance data for [Client Name], a [Client Industry] company targeting [Target Audience]. The data covers the period from [Start Date] to [End Date]. [Provide Data Here - e.g., Google Ads data: Impressions: X, Clicks: Y, Conversions: Z, CPA: $, ROAS: $. Social Media data: Reach: A, Engagement: B, Website Clicks: C, Conversions: D]. Based on this data, identify 3 key insights that highlight the client's strengths, weaknesses, and opportunities. For each insight, provide a specific recommendation that the agency should implement to improve performance. Present your analysis in a clear, concise manner suitable for a client presentation.