The method
Use this prompt to identify potential downsides of viral content strategies. Consider ethical implications, reputational damage, and potential legal issues. Apply this in a brainstorming session.
The prompts
Prompt 1
Analyze the potential risks associated with a viral marketing campaign for a new social media platform. Consider the potential for misinformation, backlash from specific demographics, and the difficulty of controlling the narrative once the content goes viral. What specific steps should be taken to mitigate these issues? Provide examples of successful and unsuccessful viral campaigns and their reasons.
Prompt 2
A company is considering a viral marketing strategy to launch a new product. What are the ethical implications? How can they preemptively address potential controversy and protect their reputation? Develop possible scenarios where the campaign could be misconstrued or backfire. Provide realistic examples, and suggest ways to mitigate these risks.