The method
Input a brand's core values, target audience, and industry. This prompt leverages archetypes to create a distinct brand persona, guiding consistent messaging. Refine using specific details from your brand strategy. Ideal for foundational branding.
The prompts
Prompt 1
Develop a detailed brand persona for a sustainable clothing company targeting Gen Z consumers. The company values ethical sourcing, environmental responsibility, and inclusivity. Utilize the brand archetype framework to define their personality, communication style, and visual identity. Consider the Sage, Innocent, and Explorer archetypes. Provide examples of how this persona would interact on social media and in customer service.
Prompt 2
Craft a brand archetype-driven persona for a new fintech startup focused on simplifying personal finance for millennials. The startup emphasizes transparency, user-friendliness, and empowerment. Consider the Everyman, Hero, and Magician archetypes. Describe the brand's tone of voice, visual aesthetics, and content marketing strategy based on the chosen archetype. Provide examples of how this persona would be reflected in their app design and marketing campaigns.
Prompt 3
Imagine you are creating the brand persona for a high-end luxury skincare brand that focuses on anti-aging. Their target audience are affluent women over 45. The brand emphasizes scientific research, exclusivity and transformative results. Consider the Ruler, Creator or Lover archetype. What would be the key attributes, messaging style and imagery associated with this brand? How will it differ from more mass-marketed brands?