The method
Use this prompt in ChatGPT to brainstorm branding strategies. Provide context about the product/service and target audience. Iterate on the generated ideas by requesting refinements and exploring different brand archetypes.
The prompts
Prompt 1
I'm launching a new line of organic skincare products targeted at millennials and Gen Z interested in sustainable living. Develop three distinct branding strategies, focusing on brand name, visual identity (logo, color palette, typography), and brand messaging (slogan, tone of voice). For each strategy, explain the rationale and potential challenges. Suggest ways to differentiate the brand from competitors in the crowded organic skincare market. Consider incorporating elements of [Specific Brand Archetype, e.g., The Innocent, The Explorer].
Prompt 2
Imagine you are a branding consultant hired by a tech startup that's developing an AI-powered personal assistant app. The target audience is busy professionals aged 30-50. Develop three distinct branding strategies. Focus on creating a brand personality, defining the brand values, and crafting a unique selling proposition. For each strategy, propose a brand name, visual identity (logo concepts), and key messages (slogan, mission statement). How can we position the app as trustworthy, reliable, and indispensable for improving productivity and work-life balance? How does our brand reflect its core benefits compared to alternatives?
Prompt 3
Our company is launching a new line of plant-based meat alternatives targeted at health-conscious consumers. The branding should emphasize taste, health benefits, and sustainability. Develop three distinct branding strategies, outlining the target audience, brand values, and key messaging. Suggest ways to overcome consumer skepticism about the taste and texture of plant-based meat. Propose a logo design that incorporates nature/earth and appetite appeal. Our tagline should express the health benefits of the alternatives compared to regular meat.
Prompt 4
I want to launch a new coffee shop. Can you provide 3 different branding approaches with their brand elements, customer base and how it can stand out in the current market?
Prompt 5
Analyze the branding of Tesla. What are its pros and cons? How can the brand further evolve?