The method
Use in any LLM. Input your industry, target market, and key competitors. Specify analysis areas (e.g., product, pricing, marketing). The LLM will generate a structured framework for in-depth comparative analysis.
The prompts
Prompt 1
Develop a competitive analysis framework for the [INDUSTRY] industry. Our target market is [TARGET MARKET]. Our key competitors are [COMPETITOR 1], [COMPETITOR 2], and [COMPETITOR 3]. The framework should include sections for: Product Features, Pricing Strategy, Marketing and Sales Tactics, Customer Service, and Technological Innovation. For each section, identify key metrics and questions to evaluate our position relative to our competitors. The framework should facilitate identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) based on the competitive landscape. Prioritize actionable insights and recommendations based on the analysis.
Prompt 2
I need a competitive analysis framework for a SaaS company in the project management space. Our target market is small to medium-sized businesses (SMBs). Our main competitors are Asana, Trello, and Monday.com. I'm particularly interested in understanding their feature sets, pricing models, marketing strategies (including social media presence), and customer support offerings (e.g., response times, knowledge base quality). Create a structured framework with specific questions to guide the analysis, and suggest data sources I can use to gather the required information (e.g., competitor websites, customer reviews, industry reports). Additionally, integrate a section on emerging technologies each competitor is leveraging, such as AI or automation. The framework must produce a final deliverable with actionable recommendations.