The method
Use this prompt to quickly generate a structured competitor analysis. Input specific competitors and key parameters (e.g., pricing, features, market share). Adjust parameters to fit your industry and desired analysis depth. Paste the prompt into ChatGPT/Gemini/Claude.
The prompts
Prompt 1
Create a competitor analysis matrix comparing [Competitor A], [Competitor B], and [Competitor C] across the following parameters: pricing strategy, key features, target market, market share, customer service quality, and marketing channels used. Provide a brief summary analysis highlighting the strengths and weaknesses of each competitor based on this comparison. Also include recommendations for how a new entrant could differentiate itself in this market, leveraging the observed weaknesses of the existing players. Structure the output in a table format for easy readability and comparison.
Prompt 2
Develop a detailed competitor analysis matrix focusing on the online presence of [Competitor X], [Competitor Y], and [Competitor Z]. Analyze their website design, SEO performance (keyword ranking, backlinks), social media engagement (platform usage, content strategy, follower demographics), and online advertising campaigns (platforms, ad copy, targeting). Assess the effectiveness of their digital marketing strategies and identify opportunities for improvement or areas where a new competitor could gain a competitive edge. Include specific examples of successful or unsuccessful digital marketing tactics employed by each competitor. Consider factors such as user experience, mobile responsiveness, and content quality in your analysis. Provide a final overall rating of the digital presence for each competitor based on the analyzed aspects. This analysis should give actionable insights for a company trying to build its own online presence.