The method
Use after identifying key pages on your website. Paste content from one page into the prompt. Refine the instructions based on your content goals. For broader site audits, run this process on a representative sample of pages.
The prompts
Prompt 1
Analyze the following webpage content:
[Paste webpage content here]
Considering our primary business goal is to [State business goal, e.g., increase lead generation for 'product x' ], and our target audience is [Describe target audience, e.g., 'small business owners interested in digital marketing'], provide a content audit with specific recommendations for:
1. **SEO Optimization:** Identify keywords that should be added or emphasized. Assess the use of headings and meta descriptions.
2. **Clarity and Engagement:** Evaluate the readability and suggest improvements to engage the target audience. Point out any jargon or unclear language.
3. **Call to Action Effectiveness:** Analyze the current call to action (if any) and suggest improvements to drive conversions (e.g., form submissions, demo requests).
4. **Content Accuracy and Freshness:** Indicate any outdated information or areas where the content could be updated to reflect the latest industry trends.
5. **Content Gaps:** Identify any critical information missing that would improve the user experience and support lead generation. Provide example information to fill the gaps.
Deliver your audit in a structured format, with each recommendation including a specific rationale and proposed solution. Prioritize recommendations based on their potential impact on achieving our business goal.
[Paste webpage content here]
Considering our primary business goal is to [State business goal, e.g., increase lead generation for 'product x' ], and our target audience is [Describe target audience, e.g., 'small business owners interested in digital marketing'], provide a content audit with specific recommendations for:
1. **SEO Optimization:** Identify keywords that should be added or emphasized. Assess the use of headings and meta descriptions.
2. **Clarity and Engagement:** Evaluate the readability and suggest improvements to engage the target audience. Point out any jargon or unclear language.
3. **Call to Action Effectiveness:** Analyze the current call to action (if any) and suggest improvements to drive conversions (e.g., form submissions, demo requests).
4. **Content Accuracy and Freshness:** Indicate any outdated information or areas where the content could be updated to reflect the latest industry trends.
5. **Content Gaps:** Identify any critical information missing that would improve the user experience and support lead generation. Provide example information to fill the gaps.
Deliver your audit in a structured format, with each recommendation including a specific rationale and proposed solution. Prioritize recommendations based on their potential impact on achieving our business goal.
Prompt 2
Review the following content:
[Paste webpage content here]
Based on the principles of content strategy (audience focus, clear messaging, measurable goals), provide a detailed critique of this content. Assess whether it aligns with the brand voice and effectively communicates its intended message. Provide specific, actionable recommendations for improvement in the following areas:
* **Target Audience Alignment:** Does the content resonate with the intended audience (describe audience here, e.g., 'tech-savvy millennials interested in sustainable living')? If not, how can it be modified?
* **Messaging Clarity:** Is the core message easily understandable and memorable? Suggest ways to simplify complex information.
* **Call to Action Strength:** Is the call to action compelling and clear? Offer alternative CTAs that are more effective.
* **Brand Voice Consistency:** Does the content maintain a consistent brand voice and tone? Provide examples of inconsistencies and suggestions for correction.
* **SEO Performance:** Analyze the content for keyword optimization and suggest ways to improve its search engine ranking.
Present your critique in a clear and concise manner, highlighting both strengths and weaknesses of the content.
[Paste webpage content here]
Based on the principles of content strategy (audience focus, clear messaging, measurable goals), provide a detailed critique of this content. Assess whether it aligns with the brand voice and effectively communicates its intended message. Provide specific, actionable recommendations for improvement in the following areas:
* **Target Audience Alignment:** Does the content resonate with the intended audience (describe audience here, e.g., 'tech-savvy millennials interested in sustainable living')? If not, how can it be modified?
* **Messaging Clarity:** Is the core message easily understandable and memorable? Suggest ways to simplify complex information.
* **Call to Action Strength:** Is the call to action compelling and clear? Offer alternative CTAs that are more effective.
* **Brand Voice Consistency:** Does the content maintain a consistent brand voice and tone? Provide examples of inconsistencies and suggestions for correction.
* **SEO Performance:** Analyze the content for keyword optimization and suggest ways to improve its search engine ranking.
Present your critique in a clear and concise manner, highlighting both strengths and weaknesses of the content.