The method
Apply after initial content strategy development. Feed this prompt to assess for common pitfalls like lack of audience focus, inconsistent branding, or missing calls-to-action. Iterate the strategy based on the AI's feedback for refinement.
The prompts
Prompt 1
Review the following content strategy document and identify any potential weaknesses or areas for improvement related to common content strategy mistakes. Specifically, evaluate whether the strategy: 1. Clearly defines the target audience(s) and their needs. 2. Establishes measurable goals and KPIs. 3. Outlines a consistent brand voice and messaging. 4. Includes a content calendar and production workflow. 5. Addresses content distribution and promotion. 6. Incorporates a plan for content maintenance and updates. 7. Considers SEO best practices. 8. Ensures accessibility and inclusivity. Provide specific recommendations for addressing any identified gaps or weaknesses, and suggest alternative approaches or tools that could enhance the effectiveness of the strategy. The content strategy document is provided below:
[Paste Content Strategy Document Here]
[Paste Content Strategy Document Here]
Prompt 2
Analyze the provided content strategy outline, focusing on potential pitfalls that often lead to ineffective content marketing efforts. Assess whether the strategy adequately considers: 1. Competitive landscape and differentiation. 2. Content formats and channels appropriate for the target audience. 3. Integration with overall marketing objectives. 4. Risk management and contingency planning. 5. Budget allocation and resource constraints. 6. Legal and ethical considerations. 7. Analytics and reporting mechanisms. Offer constructive criticism and suggest actionable steps to mitigate risks and improve the likelihood of achieving desired outcomes. The content strategy outline is as follows:
[Paste Content Strategy Outline Here]
[Paste Content Strategy Outline Here]