Content Strategy Scaling Plan Generator

Develop a 3-month content strategy scaling plan for a small business specializing in organic skincare products. Our target audience is women aged 25-45 interested in natural beauty and wellness. Currently, we publish one blog post per week and maintain an active Instagram profile. We are looking to increase website traffic by 30% and generate more leads through content marketing. Please include specific content ideas, posting schedules, and measurable goals for each month. Some examples of successful content in our field include ingredient spotlights, DIY skincare recipes, and influencer collaborations.

You are a content strategist with 15 years experience. Create a content scaling strategy for a small business selling handmade leather goods. Our target audience is men and women aged 30-60 who appreciate quality craftsmanship and timeless design. We currently have a website with product descriptions and a small blog, but no consistent content marketing plan. We want to increase brand awareness and drive sales through engaging content. Develop content ideas for blog posts, social media (Instagram, Pinterest), and email marketing. Include a plan to repurpose content across different platforms. Successful leather goods content often features behind-the-scenes looks at the crafting process, care tips, and style guides. Please include examples of each of them.