The method
Use this prompt to identify emerging trends in content strategy. Adapt it to specific industries or content types. Provide context about your business goals for more targeted insights. Refine prompts for focused results.
The prompts
Prompt 1
Identify the top 5 emerging trends in content strategy for [industry/niche] in the next 6-12 months. For each trend, suggest three actionable content ideas, outlining the target audience, format (e.g., blog post, video, infographic), and key message. Consider changes in technology, consumer behavior, and platform algorithms. Explain how these trends can support [your company/brand]'s objective of [specific business goal, e.g., increasing brand awareness, generating leads, driving sales]. Prioritize trends with a high potential impact and feasibility for implementation with our current resources.
Prompt 2
Assume you are a seasoned content strategist with 15 years of experience. My company, [Company Name], which operates in the [Industry] sector, is looking to revamp its content strategy for [Year]. Analyze our current content performance metrics: [Provide key metrics like website traffic, engagement rates, conversion rates, etc.]. Based on this data and current market trends, develop a comprehensive content strategy framework. Include recommendations on content pillars, target audience segmentation, content formats, distribution channels, and a content calendar outline for the next quarter. Focus specifically on leveraging [Specific technology, e.g., AI, interactive content, personalization] to enhance user engagement and achieve a [Quantifiable objective, e.g., 20% increase in lead generation].
Prompt 3
I want to create a content strategy to promote my new AI-powered [product/service] that helps [target audience] solve [problem]. Suggest different content types that would appeal to this audience at different stages of the buying cycle (awareness, consideration, decision). For each content type, provide specific examples of titles, keywords, and calls to action. Also, suggest how I can use different marketing channels (social media, email, paid advertising) to distribute this content effectively. Prioritize channels and content types that align with my budget of [budget amount] and resources.
Prompt 4
Analyze the content strategies of three of our top competitors: [Competitor A], [Competitor B], and [Competitor C]. What are their strengths and weaknesses? What content formats and platforms are they most successful on? Identify any gaps in their strategies that we can exploit. Based on your analysis, suggest three innovative content ideas that differentiate us from the competition and appeal to our target audience. For each idea, provide a brief description, target keywords, and a potential headline. How can we measure the success of these new content initiatives? Specifically, create a summary of each competitor's content strategy.