The method
Use this prompt in ChatGPT to analyze the potential business risks associated with poor Core Web Vitals. Input your website’s performance data or industry benchmarks. This works best with detailed performance reports and competitor analyses.
The prompts
Prompt 1
Evaluate the potential negative impacts on our business (e.g., revenue, brand reputation, customer acquisition cost) if our website's Core Web Vitals scores (LCP, FID, CLS) fall below industry benchmarks. Provide a detailed report outlining specific risks, quantifying potential losses where possible, and suggesting mitigation strategies. Consider factors such as mobile vs. desktop performance, geographic location of users, and differences in performance across key user journeys (e.g., product browsing, checkout process). Include a competitor analysis showing how their CWV scores compare and the potential advantages they gain from superior performance. Specifically, what % difference in conversion rate or bounce rate can we expect for each .1 reduction in CWV score?
Prompt 2
Assume you are a consultant hired to assess the business risk associated with poor Core Web Vitals. Our site currently has the following scores: LCP: 3.5s, FID: 150ms, CLS: 0.3. Compare these scores to industry averages for e-commerce sites and outline the potential consequences of these scores on search engine rankings, user experience, and ultimately, revenue. Provide specific recommendations for improving our CWV scores, prioritizing the changes that will have the greatest impact on reducing business risk. Additionally, analyze the cost (time and resources) of implementing your recommendations and compare that to the projected ROI from improved website performance and search ranking. Finally, what is the single most important metric to improve first, and why?