The method
Use this prompt in ChatGPT to design detailed customer journey maps. Input specifics about your target customer and product/service. Analyze each touchpoint for pain points & opportunities. Refine based on the output for maximum impact. Ideal for product managers & marketers.
The prompts
Prompt 1
Develop a customer journey map for a user purchasing a premium coffee subscription online. Define 5-7 key stages, including awareness, consideration, purchase, delivery, and post-purchase engagement. For each stage, detail the customer's actions, thoughts, emotions, and pain points. Identify opportunities to improve the experience at each stage, focusing on personalization, proactive communication, and seamless service. The target customer is a busy professional aged 30-45, tech-savvy, and values convenience and quality.
Prompt 2
Create a customer journey map for a patient scheduling an appointment with a new healthcare provider. Map out the stages from initial research and online search to the actual appointment and follow-up care. Identify potential frustrations such as confusing website navigation, long wait times, and unclear communication. Suggest solutions to enhance the patient experience, such as online scheduling tools, pre-appointment reminders, and personalized post-appointment surveys. Highlight moments of truth that significantly impact patient satisfaction.