The method
Use this prompt sequence in ChatGPT to brainstorm compelling ad copy for your retargeting campaigns. Start by providing context, then refine the output with specific instructions. Ideal for marketers with existing website data.
The prompts
Prompt 1
I want to create retargeting ads for users who visited my e-commerce website but didn't make a purchase. Our main product is premium coffee beans sourced from around the world. Our target audience is coffee enthusiasts aged 25-55. Write three different ad copy variations focusing on different aspects: scarcity (limited-time offer), benefit (superior taste), and pain point (avoiding mediocre coffee). Each variation should include a compelling headline, a brief description, and a clear call to action. Keep each ad copy under 150 characters. Also, ensure that the call to action includes either 'Shop Now' or 'Discover More.'
Prompt 2
Now, let's refine the previous outputs. For the scarcity ad, emphasize the urgency by adding a specific end date for the offer and a percentage discount. For the benefit ad, highlight a specific flavor note (e.g., 'chocolatey,' 'fruity') that differentiates our coffee. For the pain point ad, include a customer testimonial that reinforces the idea of our coffee being far superior to what they're currently drinking. Maintain the character limit and call to action from before.