The method
Use these prompts within your marketing department. First, define your ideal customer profile. Then, input that profile into the prompt. Review the generated stage descriptions. Refine them for relevance to your specific business.
The prompts
Prompt 1
I need help defining the stages of my sales funnel. My ideal customer is a small business owner who runs a SaaS company focused on marketing automation. They are typically between 30-50 years old, tech-savvy, and have a marketing budget of around $10,000 per year. They are looking to streamline their marketing efforts and improve lead generation. Create a 4-stage sales funnel tailored to this customer profile. Each stage should clearly define the customer's mindset, their key actions, and the specific marketing activities that should be undertaken to move them to the next stage. Please describe each stage concisely and practically, with measurable outcomes at each stage.
Prompt 2
Develop a sales funnel for a high-end luxury watch brand targeting affluent individuals aged 45-65. These individuals value craftsmanship, exclusivity, and status symbols. They are likely to be interested in collecting fine art, attending exclusive events, and supporting philanthropic causes. Define the stages of the sales funnel in detail, including the following considerations:
Awareness: How do we initially capture their attention? What channels are most effective for reaching this audience?
Consideration: What information and experiences will convince them of the value and quality of our watches?
Decision: How do we encourage them to make a purchase? What incentives or personalized offers can we provide?
Loyalty: How do we foster long-term relationships and encourage repeat purchases? What exclusive benefits can we offer to our loyal customers?
Awareness: How do we initially capture their attention? What channels are most effective for reaching this audience?
Consideration: What information and experiences will convince them of the value and quality of our watches?
Decision: How do we encourage them to make a purchase? What incentives or personalized offers can we provide?
Loyalty: How do we foster long-term relationships and encourage repeat purchases? What exclusive benefits can we offer to our loyal customers?