Customer Journey Empathy Map Generator

Develop a detailed customer journey map for [Target Customer Segment: e.g., 'first-time homebuyers aged 25-35']. Include the following stages: Awareness, Consideration, Decision, and Retention. For each stage, identify their key goals, touchpoints with our brand, potential pain points, and opportunities for improvement. Focus on incorporating empathy; how do they feel at each stage? What are their underlying motivations? Consider external factors that might influence their decisions (e.g., economic climate, social trends). Assume they are primarily using mobile devices to interact with our services. The output should be structured in a table format for easy readability, with columns for Stage, Goal, Touchpoint, Pain Point, Opportunity, and Emotion.

Simulate a customer journey map creation workshop. I am a facilitator and need a series of prompts to guide participants in mapping the journey of a user purchasing [Product/Service: e.g., 'a subscription box for organic meals']. Generate five distinct prompts for each stage of the customer journey: discovery, research, purchase, usage, and advocacy. Each prompt should encourage participants to think critically about the customer's feelings, motivations, and actions at that stage. The prompts should vary in format, including open-ended questions, scenario-based prompts, and brainstorming exercises. For example, 'Imagine the customer has just discovered our product through a social media ad. What are their initial thoughts and feelings? What questions might they have?' Include prompts focused on both positive and negative experiences.