The method
This prompt helps map customer touchpoints and experiences. Use it when analyzing customer interactions across various channels. Provide context about your product/service and target audience to get relevant insights. Ideal for marketing, product, and support teams.
The prompts
Prompt 1
Develop a customer journey map for a user purchasing a premium coffee subscription online. Detail each stage from initial awareness (social media ad) to becoming a loyal subscriber (referral program). Include potential pain points and opportunities for improvement at each touchpoint. Consider channels such as website, email, mobile app, and customer service interactions. Analyze the emotional state of the customer at each stage and suggest specific actions to enhance their experience. Focus on strategies to convert initial interest into long-term engagement.
Prompt 2
Outline a customer journey for a patient scheduling and attending a telemedicine appointment. Begin with the initial need for medical consultation, progressing through online booking, pre-appointment preparation, the virtual consultation itself, and post-appointment follow-up. Identify potential points of friction, such as technical difficulties or unclear instructions, and suggest solutions. Emphasize ways to improve communication, ensure patient comfort, and enhance the overall efficiency of the telemedicine process. Consider accessibility for elderly patients or those with limited technological proficiency.