The method
Use this prompt to generate effective email marketing strategies for your agency clients. Provide specific details about their industry, target audience, and desired outcomes. Refine the prompt with competitor data and client brand guidelines. Use the strategy as a foundation.
The prompts
Prompt 1
Develop a comprehensive email marketing strategy for [Client Name], a [Client Industry] company targeting [Target Audience]. The primary goal is to [Desired Outcome, e.g., increase leads by 20%, improve customer retention]. Consider these key elements: 1. Segmentation: Define 3-5 distinct customer segments with tailored messaging. 2. Content Pillars: Outline 3-4 core content themes relevant to their audience's interests and pain points. 3. Campaign Calendar: Suggest a 3-month campaign calendar including specific email types (e.g., welcome series, promotional offers, educational content, re-engagement campaigns). 4. Key Performance Indicators (KPIs): Identify 5 relevant KPIs to track campaign success (e.g., open rate, click-through rate, conversion rate, unsubscribe rate, ROI). 5. Competitor Analysis: Briefly analyze the email marketing strategies of [Competitor 1] and [Competitor 2], highlighting their strengths and weaknesses. Incorporate [Client Brand Guidelines, e.g., tone of voice, brand colors] into the strategy to maintain brand consistency.
Prompt 2
Create a highly personalized email sequence designed to nurture leads for [Client Name], a [Client Industry] specializing in [Specific Niche]. The target audience is [Describe Target Audience Persona]. The sequence should consist of 5 emails, each with a distinct purpose:
Email 1 (Day 0): Welcome and Introduction. Offer a valuable resource or freebie in exchange for their email address. Focus on establishing trust and positioning [Client Name] as a knowledgeable authority.
Email 2 (Day 3): Problem/Agitation/Solution (PAS) Framework. Highlight a common pain point experienced by the target audience. Agitate the problem by illustrating its negative consequences. Present [Client Name]'s solution as the ideal remedy.
Email 3 (Day 7): Case Study/Social Proof. Showcase a successful case study or testimonial that demonstrates the effectiveness of [Client Name]'s services. Emphasize the tangible benefits and results achieved for previous clients.
Email 4 (Day 10): Offer/Special Promotion. Present a limited-time offer or exclusive discount to incentivize conversion. Create a sense of urgency and scarcity to encourage immediate action.
Email 5 (Day 14): Call to Action/Final Reminder. Reinforce the value proposition and reiterate the call to action. Address any potential objections or concerns. Provide clear and concise instructions on how to take the next step.
Email 1 (Day 0): Welcome and Introduction. Offer a valuable resource or freebie in exchange for their email address. Focus on establishing trust and positioning [Client Name] as a knowledgeable authority.
Email 2 (Day 3): Problem/Agitation/Solution (PAS) Framework. Highlight a common pain point experienced by the target audience. Agitate the problem by illustrating its negative consequences. Present [Client Name]'s solution as the ideal remedy.
Email 3 (Day 7): Case Study/Social Proof. Showcase a successful case study or testimonial that demonstrates the effectiveness of [Client Name]'s services. Emphasize the tangible benefits and results achieved for previous clients.
Email 4 (Day 10): Offer/Special Promotion. Present a limited-time offer or exclusive discount to incentivize conversion. Create a sense of urgency and scarcity to encourage immediate action.
Email 5 (Day 14): Call to Action/Final Reminder. Reinforce the value proposition and reiterate the call to action. Address any potential objections or concerns. Provide clear and concise instructions on how to take the next step.