The method
Use this prompt by pasting it directly into ChatGPT. Ideally, you should provide it with a link to the GMB profile for context. Refine the prompt by specifying the exact areas of the GMB profile you'd like audited. It works best when paired with manual review.
The prompts
Prompt 1
I need a comprehensive audit of the following Google My Business (GMB) profile: [Insert GMB Profile URL]. Please analyze the profile, focusing on completeness, accuracy, and optimization for relevant keywords. Identify areas where the profile is lacking compared to competitors. Suggest specific changes to improve the business description, categories, services, and posts. Also, assess the quality and quantity of customer reviews and provide actionable advice for managing and improving the review profile. Finally, provide recommendations on how to optimize images and videos to attract more potential customers. Focus on identifying missed opportunities and areas for improvement to boost local search visibility.
Prompt 2
Act as a local SEO expert. Analyze this Google My Business profile: [Insert GMB Profile URL]. Compare it to the top three competitors in the local area for the keyword '[Insert Target Keyword]'. Identify discrepancies in business information (NAP), services offered, customer reviews, and the use of keywords. Suggest improvements to the GMB profile description, categories, and posts to better target the specified keyword and related searches. Provide advice on how to gain more positive reviews and effectively respond to negative reviews. Offer recommendations for adding or optimizing photos and videos, including specific file names and captions. Prioritize changes that will have the greatest impact on local search rankings and lead generation. Outline steps and a timeframe for implementing these changes. Consider the latest GMB best practices and guidelines.