The method
Use this prompt to brainstorm growth hacking strategies tailored to specific emerging markets. Provide detailed context about the market, target audience, and desired outcome. Refine based on initial results to optimize for local nuances and cultural considerations.
The prompts
Prompt 1
You are a growth hacking expert specializing in emerging markets. I need help brainstorming growth strategies for a new e-commerce platform launching in [specific emerging market, e.g., Brazil]. Our target audience is [describe the target audience, e.g., young adults aged 18-25 with moderate internet access]. Our primary goal is to [state the desired outcome, e.g., acquire 10,000 new users within the first three months]. Considering the local culture, infrastructure limitations (e.g., slow internet speeds, limited access to banking), and competitive landscape, suggest five actionable growth hacking strategies. For each strategy, provide a detailed implementation plan, including specific tactics, tools, and metrics for measuring success. Focus on innovative, low-cost solutions that leverage the unique characteristics of the Brazilian market. Also, give me the most efficient way to track the metrics.
Prompt 2
I'm a growth marketer launching a mobile app in [specific emerging market, e.g., India]. Our app provides [describe the app's functionality, e.g., educational resources for primary school children]. Our key challenges are [list key challenges, e.g., low smartphone penetration, limited digital literacy among parents, and competition from established educational platforms]. Develop five growth hacking strategies to overcome these challenges and achieve rapid user acquisition. Each strategy should include specific tactics that address the identified challenges, such as offline marketing initiatives, partnerships with local schools, and gamified learning experiences to increase engagement. What are the important KPIs I should track?
Prompt 3
Imagine you're consulting for a fintech startup expanding into [specific emerging market, e.g., Kenya]. The startup offers [describe the fintech service, e.g., micro-loans to small business owners]. The main hurdles are [list key hurdles, e.g., building trust with a largely unbanked population, navigating complex regulatory requirements, and dealing with limited access to credit history data]. Design a growth hacking campaign focused on building trust, increasing user adoption, and ensuring regulatory compliance. Include strategies for leveraging mobile money platforms, creating localized marketing content, and partnering with community leaders to promote the service. Which channels should I prioritize for optimal reach and impact?