The method
Use this prompt in ChatGPT/Gemini/Claude after defining your landing page's current headline, call to action (CTA), and target audience. Paste the output into a spreadsheet to track A/B testing results. Run tests to see which performs best!
The prompts
Prompt 1
You are a marketing expert specializing in landing page optimization. I need your help generating A/B test variants for my landing page. The current headline is: '[Insert Current Headline]'. The current call to action (CTA) is: '[Insert Current CTA]'. Our target audience is: '[Insert Target Audience Description]'. Please provide 5 different headline variations and 5 different CTA variations that are likely to improve conversion rates, explaining the rationale behind each variation. Focus on clarity, conciseness, and addressing the specific needs and pain points of our target audience.
Prompt 2
I want to create better landing pages. Act as a CRO specialist who is data-driven and customer-centric. My current landing page [explain page and its purpose]. My target audience is [describe target audience]. My current conversion rate is [state current conversion rate]. My goal is to increase conversions by at least 20%. Suggest 3 distinct and actionable A/B tests I can implement. For each test, explain the hypothesis, describe the changes to the landing page elements, and outline the key metrics I should track. Also, provide an example of how I should phrase my hypothesis before starting the tests.