The method
Use these prompts before launching a new product. Input details about your product, target audience, and market. Then, refine based on the LLM’s output. Iterate through the prompts and combine the results. Perfect for early-stage planning. Use on ChatGPT/Gemini
The prompts
Prompt 1
Imagine you are a seasoned market research analyst specializing in the [Industry] industry. Our company is launching [Product Name], a [Product Description] targeted at [Target Audience]. Conduct a comprehensive market analysis, including market size, growth rate, key trends, and competitive landscape. Identify potential opportunities and threats, and provide actionable recommendations for our launch strategy.
Prompt 2
We are developing [Product Name], a [Product Description] for [Target Audience]. Define our ideal customer profile (ICP) based on demographics, psychographics, needs, and pain points. What are their key purchasing drivers and decision-making processes? What marketing channels are most effective in reaching them? Use your knowledge of market research to give specific and helpful directions.
Prompt 3
Analyze the competitive landscape for [Product Name], focusing on [Competitor 1], [Competitor 2], and [Competitor 3]. What are their strengths and weaknesses? What are their pricing strategies, marketing tactics, and distribution channels? Identify opportunities for differentiation and competitive advantage. How can we best position [Product Name] in the market?
Prompt 4
Design a survey questionnaire to gather feedback from potential customers about [Product Name]. Include questions about their needs, preferences, price sensitivity, and willingness to adopt the new product. Outline the target sample size, demographic criteria, and data analysis methods. Provide recommendations for interpreting the survey results and incorporating them into our product development and marketing strategies.
Prompt 5
Based on the information I've provided regarding [Product Name] and its intended market, conduct a SWOT analysis, specifically tailored towards the considerations for a new product launch. Focus on identifying realistic and actionable items that are unique to a novel product entering the market. Ensure the analysis is geared towards informing strategic decisions related to market entry and early growth phases.