The method
Use this prompt before launching any survey. Input your survey questions into the prompt and ask it to identify potential biases. Revise questions based on the feedback before deploying. Ideal for ensuring survey validity.
The prompts
Prompt 1
Analyze the following market research survey questions for potential biases, including leading questions, framing effects, social desirability bias, and acquiescence bias. For each question, identify the type of bias present (if any) and suggest revised wording to minimize bias and ensure neutrality. Provide a detailed explanation for each identified bias and your proposed solution. The survey aims to understand consumer preferences for sustainable packaging.
Questions:
1. 'Wouldn't you agree that sustainable packaging is essential for the environment?'
2. 'How much more would you be willing to pay for eco-friendly packaging that is proven to reduce carbon emissions?'
3. 'Do you prefer our durable and attractive packaging or the flimsy, easily-damaged alternative?'
4. 'On a scale of 1 to 5, with 1 being 'Not at all important' and 5 being 'Extremely Important', how important is sustainability to you?'
Questions:
1. 'Wouldn't you agree that sustainable packaging is essential for the environment?'
2. 'How much more would you be willing to pay for eco-friendly packaging that is proven to reduce carbon emissions?'
3. 'Do you prefer our durable and attractive packaging or the flimsy, easily-damaged alternative?'
4. 'On a scale of 1 to 5, with 1 being 'Not at all important' and 5 being 'Extremely Important', how important is sustainability to you?'
Prompt 2
You are a market research expert. Review the following survey questions and provide actionable feedback on how to reduce bias and improve clarity. Your response should detail the type of bias present, a justification for your assessment, and a rewritten question free of bias. The goal is to collect objective data about customer satisfaction with our new product line. Please focus on identifying and correcting leading questions, double-barreled questions, and ambiguous wording.
Questions:
1. 'Are you satisfied with the innovative features and exceptional quality of our new product line?'
2. 'How likely are you to recommend our product to your friends and family, considering its affordable price and superior performance?'
3. 'Do you believe our product is superior to all other competitors?'
4. 'On a scale of 1 to 7, with 1 being 'Completely Dissatisfied' and 7 being 'Completely Satisfied', how would you rate your overall experience with our product?'
Questions:
1. 'Are you satisfied with the innovative features and exceptional quality of our new product line?'
2. 'How likely are you to recommend our product to your friends and family, considering its affordable price and superior performance?'
3. 'Do you believe our product is superior to all other competitors?'
4. 'On a scale of 1 to 7, with 1 being 'Completely Dissatisfied' and 7 being 'Completely Satisfied', how would you rate your overall experience with our product?'