The method
Use this prompt sequence in ChatGPT to perform a comprehensive mobile optimization audit and develop a strategic roadmap. First, run the audit prompt, then use the insights to inform the strategy prompt for actionable steps. It’s ideal for existing websites.
The prompts
Prompt 1
Conduct a comprehensive mobile optimization audit for the website [website URL]. Analyze the following areas: mobile-friendliness (using Google's Mobile-Friendly Test), mobile page speed (using Google PageSpeed Insights), mobile usability (navigation, readability, touch element sizing), responsive design implementation, mobile content optimization (image size, video format), mobile schema markup implementation, accelerated mobile pages (AMP) or progressive web app (PWA) implementation, and mobile keyword ranking. Provide a detailed report outlining the strengths and weaknesses in each area, with specific examples and recommendations for improvement. Focus on aspects which impact user experience and search engine rankings.
Prompt 2
Based on the mobile optimization audit report for [website URL], develop a strategic roadmap for improving mobile performance and user experience. The roadmap should include specific, measurable, achievable, relevant, and time-bound (SMART) goals. Outline the key initiatives required to address the identified weaknesses, such as optimizing mobile page speed, improving mobile usability, enhancing responsive design, optimizing mobile content, implementing mobile schema markup, and exploring AMP or PWA implementation. Prioritize the initiatives based on their potential impact and ease of implementation. Define the resources required for each initiative and assign ownership to specific team members. Establish a timeline for implementation and set key performance indicators (KPIs) to track progress towards achieving the goals. The strategy should align with the overall business objectives and target audience for the website.