The method
Use this prompt in ChatGPT, Gemini or Claude to brainstorm video marketing strategies tailored for nonprofits. Input specific nonprofit goals (e.g., fundraising, awareness). Refine by specifying target audience and video types desired.
The prompts
Prompt 1
Develop a comprehensive video marketing strategy for [Nonprofit Name], a nonprofit organization focused on [Nonprofit's Mission]. The primary goal is to increase [Specific Goal, e.g., online donations, volunteer sign-ups, awareness of our cause]. Our target audience includes [Target Audience Demographics and Interests]. Suggest at least five specific video types (e.g., explainer videos, impact stories, event highlights, behind-the-scenes footage, live Q&A sessions) with detailed descriptions of their content, target platform (e.g., YouTube, Facebook, Instagram, TikTok), and key performance indicators (KPIs) to measure their success. The suggested strategies must be highly engaging, cost-effective, and easily adaptable to our limited budget. Also suggest how to create a content calendar for these videos, that focuses on maximizing reach for a specific timeframe.
Prompt 2
I want you to act as a social media manager specializing in non-profit organizations. My organization is called '[Organization Name]' and we are a [Type of Non-Profit: Environmental Conservation, Animal Rescue, Human Rights, etc.]. Our goal is to increase our social media engagement by 30% in the next quarter. Develop 3 video concepts designed for our platforms (Facebook, Instagram, and TikTok) that effectively showcase our work and inspire action. Each concept should include:
* Video Title: A catchy and descriptive title.
* Target Platform: (Facebook, Instagram, TikTok).
* Content Outline: A detailed script outline, including visual elements and narration.
* Call to Action: A clear and compelling call to action for viewers (e.g., donate, volunteer, share).
* KPIs: How to measure its success.
* Video Title: A catchy and descriptive title.
* Target Platform: (Facebook, Instagram, TikTok).
* Content Outline: A detailed script outline, including visual elements and narration.
* Call to Action: A clear and compelling call to action for viewers (e.g., donate, volunteer, share).
* KPIs: How to measure its success.