The method
When publicly available data is limited, use these prompts to brainstorm alternative data sources and creative analysis methods. Apply them by feeding them to a large language model and iterating upon the generated ideas to build a stronger case.
The prompts
Prompt 1
I am conducting a competitive analysis for a new [Product/Service] in the [Industry] sector. Publicly available data on key competitors like [Competitor A] and [Competitor B] is scarce. Suggest five alternative data sources I can explore, detailing how to access them and potential limitations. For each source, also suggest a creative analytical technique I could apply to extract meaningful competitive insights despite the limited data.
Prompt 2
Assume you are a seasoned market research consultant. My client is launching a [Product/Service] and needs a thorough competitive analysis, but traditional data sources are proving insufficient. Outline a strategic approach to gather competitive intelligence, focusing on unconventional methods. Include specific examples of how to analyze qualitative data like customer reviews, social media engagement, or competitor job postings to infer strategic decisions and potential weaknesses. Emphasize ethical considerations when gathering and interpreting this data.
Prompt 3
I'm struggling to gain any insights from competitors websites and social media accounts. All their messaging is very generic and high level with no real indication of their pricing, strategy and target markets. How can I refine my research and use AI tools to further explore? I'm using [Competitor A] and [Competitor B] for my research. They are operating in the [Industry] sector.