The method
Use in ChatGPT. Provide customer data (purchase history, demographics, feedback). Specify business goals (reduce churn, increase lifetime value). Review outputs and tailor strategies to specific customer segments. Iteratively refine based on performance data.
The prompts
Prompt 1
Develop three distinct customer retention strategies for a SaaS company targeting small businesses. The customer data indicates a high churn rate after the first three months due to a lack of perceived value. The business goal is to increase customer lifetime value by 20% within the next quarter. Strategy 1 should focus on proactive onboarding and training. Strategy 2 should focus on personalized communication and support. Strategy 3 should focus on incentivizing long-term commitment through loyalty programs. For each strategy, outline specific actions, key performance indicators (KPIs), and expected outcomes. Include example email templates and in-app messages.
Prompt 2
Design a comprehensive customer retention program for an e-commerce retailer specializing in sustainable fashion. The customer data reveals that repeat purchases are concentrated among environmentally conscious consumers. The business goal is to increase customer loyalty and advocacy. The program should encompass personalized product recommendations, exclusive discounts for eco-friendly purchases, and opportunities to participate in sustainability initiatives. Specify how to track customer engagement and measure the effectiveness of the program. Include suggestions for social media campaigns and influencer collaborations.