The method
Use this prompt at the start of a project. Clearly define the project's boundaries, deliverables, and objectives. Input detailed info about what is included & excluded to get the most accurate scope definition. Helps avoid scope creep.
The prompts
Prompt 1
Define the scope of a project to develop a mobile application for [Company Name] that allows users to order food from local restaurants.
Include:
- Detailed features (e.g., user accounts, restaurant listings, order placement, payment processing, order tracking).
- Target users (e.g., demographics, tech savviness).
- Geographical area of operation (e.g., city, state).
- Key performance indicators (KPIs) for success (e.g., app downloads, active users, order volume).
Exclude:
- Development of a website version of the app.
- Integration with third-party delivery services.
- Marketing and advertising campaigns.
Objectives: Increase restaurant sales by 20% within the first year and achieve a 4.5-star rating on app stores.
Include:
- Detailed features (e.g., user accounts, restaurant listings, order placement, payment processing, order tracking).
- Target users (e.g., demographics, tech savviness).
- Geographical area of operation (e.g., city, state).
- Key performance indicators (KPIs) for success (e.g., app downloads, active users, order volume).
Exclude:
- Development of a website version of the app.
- Integration with third-party delivery services.
- Marketing and advertising campaigns.
Objectives: Increase restaurant sales by 20% within the first year and achieve a 4.5-star rating on app stores.
Prompt 2
Outline the scope for a marketing campaign to launch a new line of sustainable clothing for [Brand Name].
Include:
- Target audience (e.g., age, interests, values).
- Marketing channels (e.g., social media, email marketing, influencer collaborations).
- Campaign goals (e.g., brand awareness, lead generation, sales).
- Key messages (e.g., sustainability, ethical production, quality).
Exclude:
- Traditional advertising (e.g., TV, print).
- Partnerships with non-sustainable brands.
- Events and sponsorships.
Objectives: Increase brand awareness by 30% in the target audience and generate 500 qualified leads within the first quarter.
Include:
- Target audience (e.g., age, interests, values).
- Marketing channels (e.g., social media, email marketing, influencer collaborations).
- Campaign goals (e.g., brand awareness, lead generation, sales).
- Key messages (e.g., sustainability, ethical production, quality).
Exclude:
- Traditional advertising (e.g., TV, print).
- Partnerships with non-sustainable brands.
- Events and sponsorships.
Objectives: Increase brand awareness by 30% in the target audience and generate 500 qualified leads within the first quarter.