The method
Use this prompt to refine your A/B test hypotheses before launching your experiment. Input your initial hypothesis and desired goals. The LLM helps strengthen the hypothesis, making it more testable and actionable.Use it in the planning phase.
The prompts
Prompt 1
I am running an A/B test on our website's call-to-action button. My initial hypothesis is: 'Changing the button color from blue to green will increase click-through rate.' My goal is to increase conversions by 10%. Refine this hypothesis to be more specific, measurable, achievable, relevant, and time-bound (SMART). Suggest also a secondary metric to track to validate the test.
Prompt 2
We are testing two different subject lines for our email marketing campaign. Hypothesis: 'Using an emoji in the subject line will increase open rates.' Goal: Improve email engagement. Suggest three alternative, more specific and impactful hypotheses focusing on personalization or scarcity principles. Detail the metrics to accurately measure the success beyond just open rates (e.g., click-through rates, conversion rates after email).