The method
Use this prompt in any LLM by clearly defining your target audience, goals, and current marketing efforts. Input this information, run the prompt, then refine results for immediate implementation. Ideal for marketers needing fresh campaign ideas.
The prompts
Prompt 1
I need a retargeting campaign strategy for a SaaS company that sells project management software. Our ideal customer is a small to medium-sized business owner or project manager. Our current marketing efforts include content marketing, social media marketing, and paid advertising on LinkedIn and Google. Our goal is to increase trial sign-ups by 20% in the next quarter. Develop three different retargeting campaign ideas, outlining the target audience, ad creative examples, platform(s) to use, and estimated budget for each campaign. Focus on leveraging personalized messaging based on user behavior.
Prompt 2
Craft a retargeting campaign focused on abandoned shopping carts for an e-commerce store selling handmade jewelry. The average cart value is $75. We're primarily using Facebook and Instagram ads. Many users abandon carts after viewing product details pages but not adding to cart. Outline 3 distinct ad variations, each tailored to a different stage of the customer journey (e.g., awareness, consideration, decision). Specify the ad copy, visual elements, targeting parameters, and a/b testing strategy for each ad variation. Include tactics to offer incentives such as free shipping or a small discount to encourage purchase completion.