The method
Use this prompt to generate innovative campaign ideas. Specify target audience, platform, and objectives. Refine using follow-up prompts for deeper exploration. Ideal for initial campaign planning within agencies.
The prompts
Prompt 1
I need to develop three distinct social media campaign concepts for a new brand of organic dog food targeting millennials and Gen Z dog owners. The primary platform is Instagram, with secondary support on TikTok. The objective is to increase brand awareness and drive traffic to the company's website. Each concept should include a catchy campaign title, a brief description of the overall theme, three example content ideas (posts/videos), and a proposed hashtag strategy. Focus on visually engaging content that aligns with the target audience's values and interests. Consider sustainable practices, pet health, and humorous angles.
Prompt 2
Assume you are a senior social media strategist at a leading advertising agency. Your client is a new fitness app aimed at busy professionals aged 30-45. The app offers personalized workout plans and nutritional guidance. Develop a comprehensive social media strategy across Instagram, Facebook, and LinkedIn to drive app downloads and engagement. For each platform, outline specific content pillars (themes), example post ideas, and target audience demographics. Include a plan for influencer collaborations (identify three potential influencers). Also, propose a budget allocation across platforms and content types for the first three months.